Nike
‘A Feel For Every You’
“A Feel For Every You” is a Nike Women’s global campaign, which launches a redesigned premium line of leggings that are about more than performance—they’re about expression, confidence and freedom. The concept celebrates the many dimensions of how a woman moves, feels, and shows up in her own body: the strength, the softness, the bold, the serene. It’s a fitness renaissance painted in motion. The campaign is built around sensations—fitness as a symphony of feelings. From high energy & sweat to downtime & calm. The concept was to elevate leggings into a canvas—each woman, each movement is a brushstroke, every transition (sprint → stretch → stillness) is part of the larger artwork.
VIDEO
Director C Prinz
Produced by Object & Animal
My Role Idea & Concept