Erykah Badu for
Converse x Patta
‘4 Leaf Clover
Photographer Shaniqwa Jarvis
Director Violette Esmeralda
my role Brand Creative Director
The Patta x Converse collaboration centres on the luck, passion and effort it takes to be successful. Four-leaf clovers rarely appear in nature, so it’s only right to consider it a little serendipitous if you spot one.To bring the campaign to life, Patta and Converse teamed up, hand-picked by Erykah Badu an All-Star selection of promising musical talents, who are creating their own luck through a combination of passion and effort in pursuit of their dream. Through the campaign, the artists tell their stories and put forward a narrative that captures their unique perspectives.