Danicha Leliveld
ABOUT
Converse x Feng Chen Wang  
‘Jack Purcell’








Agency Future Deluxe
my role Brand Art Director





 Converse and designer Feng Chen Wang reimagined the heritage Jack Purcell silhouette as a canvas for cultural storytelling. Working with Future Deluxe, we elevated the creative narrative through immersive visual direction and layered compositional design.

This project celebrates contradictions — tradition meets avant-garde, structure meets deconstruction, heritage meets futurism. The Jack Purcell upper is rebuilt through Feng’s signature deconstructed lens, where each Mandarin character in her name becomes a pattern piece, reinterpreting identity through textile form.