Converse x Charli XCX
‘the night b4 xcxmas’
Converse and Charli XCX joined forces for their first ever partnership, we create a campaign that flipped tradition on its head. ‘The night b4 xcxmas’ was the response, an unhinged reimagination of the holiday season that channels the rebellious spirit of our star protagonist.
The hero film sees the 365 party girl rebelliously shred greeting cards to the tune of her hit single, ‘Von dutch’. The film is a Brat Christmas rally cry that rejects every pointless tradition and stifling expectation with maximum attitude.
video
Director Sharna Osbourne
Agency Mox
My Role Creative Director