Converse
‘Unleash Your Chaos’
Photographer Zach Apo-Tsang
Agency MOX
my role Creative Director
For the campaign we wanted to challenge the holiday norms and embrace a season of chaos. In a series of lo-fi, fly-on-the-wall vignettes, we captured our protagonsts breaking free from expectations as they indulge in mysterious rituals, let loose with moments of “girl rage” and experience the unhinged fun of a season without rules.