Converse — Rule Summer
‘Wish You Were Here’
Agency Stereo Creative
Photograhper Sophie Jones
Director Fon&Fa
my role Creative Director
For Converse’s Rule Summer campaign, we reimagined what it means to take up space — drawing inspiration from mosh pit culture. Traditionally rooted in a male-dominated punk scene, the mosh pit became our metaphor for energy, freedom, and rebellion. But this time, we reclaimed it as a space for women: loud, fearless, and unapologetically themselves.