Danicha Leliveld
ABOUT
Converse ‘Momentum’
Paris Pop-up Experience





Agency Matiere Noire Paris
Art & Production ÖCTAGON
my role Creative Director
Converse transformed 16 rue des Quatre Fils in the Marais into MOMENTUM: Pop-Up Store — a dynamic space where culture, creation, and legacy converged. It invited visitors not just to shop, but to engage, explore, and co-create.

The pop-up balanced honoring Converse’s heritage with showcasing new creative voices. It featured exclusive product drops, customization workshops, showcases of collaborative projects, and appearances by special guest creators.

The space was positioned as a cultural lab — a place to discover, connect, and feel inspired.